Brahva introduces the most spectacular World Cup™ campaign in Central America

Brahva Beer, the most iconic brand of Ambev Central America and one of the official sponsors of the FIFA 2014 FIFA World Cup Brazil, makes history again in Guatemala with the presentation of a spectacular integral campaign and a promotion that will excite all the fans of Soccer in the country.

  • Portfolio ● May 26, 2014


Brahva beer, the most iconic Brand of AmBev Central America, is one of the official sponsors of the FIFA™ Brazil 2014 World Cup.   Brahva will make history in Guatemala by presenting a spectacular marketing campaign with a promotion that will be loved by all soccer fans in the country.

This Brahva promotion consists of a trip with 100 friends to Brazil to live the “Worlwide Brahva Tour” in a 7-day all inclusive trip with special attentions.  They will arrive to Recife in a private flight and then board the World Cup Brahva Cruise, an impressive ship full of party and fun that will stop at several Brazilian cities.  The 100 winners will attend two games during the round of sixteen at the Minero Stadium at Belo Horizonte on June 28 and the Castelao Stadium at Fortaleza on June 29.  The tour will finish at the spectacular city of Rio de Janeiro.

The marketing campaign will be impressive.  One of the most recognized soccer authorities in the world, Mr. Luis Omar Tapia from Chile, will be the official spokesperson.  This brings a special seal to this campaign.

Sandro Freitas de Assis, General Director of Ambev Central America, said:  “For the second time in a row, Brahva is an official sponsor of the FIFA™ World Cup, the largest event in the planet.   To give thanks to our Guatemalan consumer´s preference, we created our biggest campaign ever.  To have Luis Omar Tapia in our campaign is something incredible that only a global and international quality brand as Brahva can offer.”

Brahva will also give consumers the possibility to bring home official merchandise of the FIFA™. World Cup.  In selected points of sale, consumers will be able to purchase a legitimate replica of the official World Cup soccer ball:  the Brazuca™ when purchasing the special 48 Brahva can pack.  Also, the consumers can purchase the special 12 pack that includes two collectible glasses with the iconic stadiums where the 2014 Brazil World Cup will be played.

To participate in this promotion that will make 100 friends the luckiest people in Guatemala, consumers have to find the codes in Brahva´s bottle caps, as well as the scratchable coupons in the 18 and 24 can packs.  The codes must be registered in or in to win one of these 50 double packages.

This spectacular Brahva World Cup promotion will begin on May 9 and will finish on June 20 with the final raffle.  The raffles will be held weekly on Tuesdays on Channel 7 at 9:50 p.m. and in activities at several points of sales that will be properly announced.  The dates of the raffles and the winners will be announced on TV, press and Brahva´s social media.