The best of Tucumán, Argentina, for Latin America.
Livsmart, a business unit of cbc (The Central America Bottling Corporation) specialized in functional and nutritious beverages, established a strategic and commercial alliance with El Carmen, S.A., a company from Argentina that produces Citric Juices. This alliance was developed during the month of June. Livsmart will participate with 50% of the stocks of El Carmen, S.A. El Carmen, S.A. will continue with all its operations. Livsmart is developing an export strategy with the new product. Colombia, Ecuador and Peru will be the first countries where Citric Juices will be commercialized in South America.
Carlos Sluman, Livsmart CEO, said: “A premium product as Citric Juices is appreciated by the most demanding consumers. The dream of Livsmart is to be the biggest and better healthy beverages company in the Americas and this alliance is a solid step towards the growth of both companies”.
Livsmart is a company with presence and exports to more than 22 countries, focused in the development of juices, functional and nutritious beverages adapted to the consumer needs of each country. Livsmart´s experience in distribution and commercial strategies will add to the tradition of Citric Juices to contribute to the development, strengthening and consolidation of a dream born in Tucuman, Argentina. And now it will conquer new markets and contribute to the dream of Livsmart to be the best beverage company in the Americas.
Citric Juices are a pride for people in Tucumán, Argentina. They have seen how in the last 15 years the brand has positioned itself successfully in supermarkets in the country. Now it will expand internationally with the alliance with Livsmart, and will conquer consumers in Central America and South America.
Juan Padilla, Director of El Carmen S.A., producer of Citric juices, said: “We permanently bet on innovation to offer a high quality product. We fulfill our promise to deliver daily a juice that is like homemade, which has allowed us to have faithful consumers in Argentina. And now, this is our moment for international expansion”.