WE ARE A MULTI-LATIN
BEVERAGE COMPANY with the largest beverage portfolio in the region and exports to more than 35 countries. We are the beverage company of the Americas.
VISION To be the best solution for our customers, becoming the first choice at the point of sale and promoting the development of a better world.
MISSION To generate value for our customers and consumers through high-performance teams with the best brand portfolio in all consumption occasions.
We enjoy working with our hearts. We give ourselves every day with passion and joy, giving the best of each one of us and enjoying what we do. We inspire our team, our customers and the community with our values. We celebrate every triumph. We learn with humility from setbacks and always persevere.
OUR STORY begins in 1885 with the founding of cbc as a craft beverage company.
Today the horizons take us further and further growing in a sustainable way, impacting with our positive ideas, more and more people in the world.
cbc IN THE WORLD We are present in 16 countries and our products reach more than 1 billion people around the world.
- Corporate offices
New York & Miami
The cbc DNA ensures our growth and development over time and is the basis for our expansion and growth into new categories and new territories.
PEOPLE AND CULTUREThe most important thing in cbc is the people and the corporate culture. Through meritocracy, our employees can develop a career plan and grow within the company. The constant training and the variable remuneration that is associated with the results, allow the identification of all with the objectives that we set. We focus on the integral development of our people.
INCREASEWe are oriented to the growth, not only of our sales and market share of our brands, but also of our portfolio, adding new products to satisfy the needs of our clients and consumers. We develop a planned growth to new territories expanding our operations to new countries. We grow steadily by consolidating strategic relationships with our partners: PepsiCo, Ambev and Beliv.
DISTRIBUTION EFFICIENCYWe have state-of-the-art technology, with pre-sales and customer segmentation systems. We are oriented to operational excellence with distribution systems that allow us to manage the largest portfolio in the region. We reach more than 650,000 points of sale.
COSTS REDUCTIONWe have financial discipline, a cost reduction policy and efficient use of all resources. We develop strategic alliances with our key suppliers to improve processes and make permanent efforts to increase productivity and take advantage of economies of scale. We have an integrated service center that makes us more efficient. We implement the best practices internationally, especially those of our strategic partners.
COMMITMENT TO A BETTER FUTUREWe transform ourselves to grow being part of the solutions, and integrating the environmental, social and governance dimensions, for the generation of shared value. We are part of the United Nations Global Compact, we align our strategies and operations with the ten universally accepted principles in four thematic areas: human rights, labor standards, environment and anti-corruption policies and with the Sustainable Development Goals.
CORPORATE GOVERNANCE Our Board of Directors is the highest governance body and is composed of nine members: four representatives from GEMCORP, two from PepsiCo and three independent members with voice and vote, elected on the basis of their knowledge, background and professional experience.
The three independent members are selected through an evaluation process with international standards, conducted by a recognized global headhunting firm.
The Corporate Governance Policy dictates the guidelines that allow cbc and all its affiliated entities to comply with, improve and continuously review its governance standards, maximizing in a sustained manner the value of the Company, ensuring the independence of criteria of the members of the Board of Directors, as well as the respect of internal regulations, to comply with the best practices in Corporate Governance.
The Board of Directors has the power to appoint Committees composed of experts who are oriented to the integration of best practices at international level, promote innovation and ensure compliance with policies:
01 People & Management Committee
02 Mergers & Acquisitions Committee
03 Internal Audit Committee
04 Risk & Finance Committee
05 Global & Specific Policies Committee
06 Asset Investment Committee
The Policies are approved by a Committee appointed by the Board of Directors and it is the responsibility of Senior Management, the CEO, Vice Presidents, Chiefs, Managers and Directors to ensure that their teams know and understand their functions and attributions, in accordance with the policies related to their positions. Likewise, it is the responsibility of area heads and managers to ensure that all employees under their charge are trained at least once a year in the policies and processes related to their positions.
CORPORATE GOVERNANCE POLICY
DELEGATION OF AUTHORITY POLICY
HUMAN RIGHTS POLICY
RISK MANAGEMENT POLICY
BUSINESS CONTINUITY POLICY
INFORMATION SECURITY POLICY
SAFETY AND SECURITY POLICY
RESPECT FOR HUMAN RIGHTS
All of cbc’s activities, both business and professional, are carried out in strict compliance with the laws and regulations in force in each of the countries in which we operate. Likewise, we respect and promote respect for internationally recognized Human Rights as set forth in the International Bill of Human Rights, the American Convention on Human Rights, the Fundamental Principles and Rights at Work contained in the ILO Declaration and the Fundamental Conventions of the International Labor Organization.
MESSAGE FROM OUR PRESIDENT
- Carlos Enrique Mata
We are a business group founded in Guatemala in the year 1885. Our growth and development has been made possible by the talent and passion of our people, our culture of meritocracy, and a sustainable management process based on continuous improvement and, especially, the fact that we base our performance on ethics and transparency. The future of our company is encouraging. In an environment of constant challenges and changes, each and every one of us, from the Board of Directors, senior management and all employees, we ensure our success by adhering every day without excuses, without exceptions and without concessions to the spirit and precepts of our Code of Ethics, to the policies and measures that are aimed at preventing all forms of corruption, including the Anti-Bribery Management System. We understand, live and multiply our principles, which we also promote in all members of our value chain and business partners. We always keep in mind that ethics and integrity are our fundamental pillars to achieve the goals and dreams that we have set for ourselves. All sectors of society have an important role in human development, and we are aware that corruption represents a serious threat to the rule of law and sustainable development throughout the world. For these reasons and following the values of our founders and Principle 10 of the United Nations Global Compact, we reiterate our commitment to the Anti-Bribery Management System, which, being of mandatory application and compliance, has as its primary objective to identify, control, monitor, detect and investigate situations of corruption which may arise in the company. We also express our commitment to join the challenge of working together with civil society, the United Nations and governments to achieve a more transparent global economy. We hereby make available to all interested parties our Code of Ethics, the Principles of the Anti-Corruption Policy as well as our Ethics Policy.