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WE ARE A MULTI-LATIN
BEVERAGE COMPANY
with the largest beverage portfolio in the region and exports to more than 35 countries. We are the beverage company of the Americas.

VISION To be the best solution for our customers, becoming the first choice at the point of sale and promoting the development of a better world.

MISSION To generate value for our customers and consumers through high-performance teams with the best brand portfolio in all consumption occasions.

VALUES

PASSION We are passionate about what we do, we work with energy and a sense of urgency.
INTEGRITY We do not take shortcuts, we always do what Right.
DISCIPLINE Through management, compliance with processes and routines we guarantee results sustainable.
WE OWN Creating new and better opportunities.
WE DREAM BIG We are entrepreneurs, We believe that everything is possible and we make it happen.
EXCELLENT PEOPLE Through management and compliance, we seek continuous learning and we achieve results as a team.

We enjoy working with our hearts. We give ourselves every day with passion and joy, giving the best of each one of us and enjoying what we do. We inspire our team, our customers and the community with our values. We celebrate every triumph. We learn with humility from setbacks and always persevere.

OUR STORY begins in 1885 with the founding of cbc as a craft beverage company.

1942. PepsiCo names us Bottler. The first to international level for operational excellence.

1942. PepsiCo names us Bottler. The first to international level for operational excellence.

1996. We started international expansion as PepsiCo Anchor Bottler.

1996. We started international expansion as PepsiCo Anchor Bottler.

2003. We developed a strategic alliance with Ambev from AB InBev Group, the brewing company biggest in the world.

2003. We developed a strategic alliance with Ambev from AB InBev Group, the brewing company biggest in the world.

2009. Expansion of the portfolio to juices, nectars and isotonic. The Livsmart plant in El Savior. Expansion to the Caribbean. Incorporation of Pepsi Cola Jamaica and cbc Puerto Rico.

2009. Expansion of the portfolio to juices, nectars and isotonic. The Livsmart plant in El Savior. Expansion to the Caribbean. Incorporation of Pepsi Cola Jamaica and cbc Puerto Rico.

2011. First expansion to South America. We arrived to Ecuador in alliance with Grupo Tesalia y Tropical. That same year we received from PepsiCo the recognition as Best Bottler at the world.

2011. First expansion to South America. We arrived to Ecuador in alliance with Grupo Tesalia y Tropical. That same year we received from PepsiCo the recognition as Best Bottler at the world.

2013. Adherence to the United Nations Global Compact, reaffirming our commitment to development and sustainability.

2013. Adherence to the United Nations Global Compact, reaffirming our commitment to development and sustainability.

2016. Livsmart evolves into Beliv and becomes a Business Unit for the development of nutritious and functional drinks. Beliv comes to Argentina with Citric.

2016. Livsmart evolves into Beliv and becomes a Business Unit for the development of nutritious and functional drinks. Beliv comes to Argentina with Citric.

Today the horizons take us further and further growing in a sustainable way, impacting with our positive ideas, more and more people in the world.

cbc IN THE WORLD We are present in 16 countries and our products reach more than 1 billion people around the world.

  • Headquarters
  • Corporate offices
  • Offices
CENTRAL AMERICA
Guatemala

Guatemala

El Salvador

El Salvador

Honduras

Honduras

Nicaragua

Nicaragua

Panamá

Panamá

SOUTH AMERICA
Ecuador

Ecuador

Perú

Perú

Uruguay

Uruguay

Argentina

Argentina

Colombia

Colombia

Perú

Perú

CARIBBEAN
Puerto Rico

Puerto Rico

Jamaica

Jamaica

Dominican Republic

Dominican Republic

NORTH AMERICA
New York & Miami

New York & Miami

Mexico

Mexico

EUROPE
España

España

The cbc DNA ensures our growth and development over time and is the basis for our expansion and growth into new categories and new territories.

PEOPLE AND CULTURE

PEOPLE AND CULTUREThe most important thing in cbc is the people and the corporate culture. Through meritocracy, our employees can develop a career plan and grow within the company. The constant training and the variable remuneration that is associated with the results, allow the identification of all with the objectives that we set. We focus on the integral development of our people.

INCREASE

INCREASEWe are oriented to the growth, not only of our sales and market share of our brands, but also of our portfolio, adding new products to satisfy the needs of our clients and consumers. We develop a planned growth to new territories expanding our operations to new countries. We grow steadily by consolidating strategic relationships with our partners: PepsiCo, Ambev and Beliv.

DISTRIBUTION EFFICIENCY

DISTRIBUTION EFFICIENCYWe have state-of-the-art technology, with pre-sales and customer segmentation systems. We are oriented to operational excellence with distribution systems that allow us to manage the largest portfolio in the region. We reach more than 650,000 points of sale.

COSTS REDUCTION

COSTS REDUCTIONWe have financial discipline, a cost reduction policy and efficient use of all resources. We develop strategic alliances with our key suppliers to improve processes and make permanent efforts to increase productivity and take advantage of economies of scale. We have an integrated service center that makes us more efficient. We implement the best practices internationally, especially those of our strategic partners.

COMMITMENT TO A BETTER FUTURE

COMMITMENT TO A BETTER FUTUREWe transform ourselves to grow being part of the solutions, and integrating the environmental, social and governance dimensions, for the generation of shared value. We are part of the United Nations Global Compact, we align our strategies and operations with the ten universally accepted principles in four thematic areas: human rights, labor standards, environment and anti-corruption policies and with the Sustainable Development Goals.

CORPORATE GOVERNANCE Our Board of Directors is the highest governance body and is composed of nine members: four representatives from GEMCORP, two from PepsiCo and three independent members with voice and vote, elected on the basis of their knowledge, background and professional experience.

The three independent members are selected through an evaluation process with international standards, conducted by a recognized global headhunting firm.

The Corporate Governance Policy dictates the guidelines that allow cbc and all its affiliated entities to comply with, improve and continuously review its governance standards, maximizing in a sustained manner the value of the Company, ensuring the independence of criteria of the members of the Board of Directors, as well as the respect of internal regulations, to comply with the best practices in Corporate Governance. 

COMMITTEES

The Board of Directors has the power to appoint Committees composed of experts who are oriented to the integration of best practices at international level, promote innovation and ensure compliance with policies: 

01 People & Management Committee

02 Mergers & Acquisitions Committee

03 Internal Audit Committee

04 Risk & Finance Committee

 

OTHER COMMITTEES

05 Global & Specific Policies Committee

06 Asset Investment Committee

CORPORATE POLICIES

The Policies are approved by a Committee appointed by the Board of Directors and it is the responsibility of Senior Management, the CEO, Vice Presidents, Chiefs, Managers and Directors to ensure that their teams know and understand their functions and attributions, in accordance with the policies related to their positions. Likewise, it is the responsibility of area heads and managers to ensure that all employees under their charge are trained at least once a year in the policies and processes related to their positions. 

 

GLOBAL POLICIES

01

CORPORATE GOVERNANCE POLICY

02

DELEGATION OF AUTHORITY POLICY

03

HUMAN RIGHTS POLICY

04

ANTI-CORRUPTION POLICY

05

RISK MANAGEMENT POLICY

06

BUSINESS CONTINUITY POLICY

07

INFORMATION SECURITY POLICY

08

SAFETY AND SECURITY POLICY

09

ENVIRONMENTAL POLICY

RESPECT FOR HUMAN RIGHTS

All of cbc’s activities, both business and professional, are carried out in strict compliance with the laws and regulations in force in each of the countries in which we operate. Likewise, we respect and promote respect for internationally recognized Human Rights as set forth in the International Bill of Human Rights, the American Convention on Human Rights, the Fundamental Principles and Rights at Work contained in the ILO Declaration and the Fundamental Conventions of the International Labor Organization. 

MESSAGE FROM OUR PRESIDENT

- Carlos Enrique Mata

We are a business group founded in Guatemala in the year 1885. Our growth and development has been made possible by the talent and passion of our people, our culture of meritocracy, and a sustainable management process based on continuous improvement and, especially, the fact that we base our performance on ethics and transparency. The future of our company is encouraging. In an environment of constant challenges and changes, each and every one of us, from the Board of Directors, senior management and all employees, we ensure our success by adhering every day without excuses, without exceptions and without concessions to the spirit and precepts of our Code of Ethics, to the policies and measures that are aimed at preventing all forms of corruption, including the Anti-Bribery Management System. We understand, live and multiply our principles, which we also promote in all members of our value chain and business partners. We always keep in mind that ethics and integrity are our fundamental pillars to achieve the goals and dreams that we have set for ourselves. All sectors of society have an important role in human development, and we are aware that corruption represents a serious threat to the rule of law and sustainable development throughout the world. For these reasons and following the values of our founders and Principle 10 of the United Nations Global Compact, we reiterate our commitment to the Anti-Bribery Management System, which, being of mandatory application and compliance, has as its primary objective to identify, control, monitor, detect and investigate situations of corruption which may arise in the company. We also express our commitment to join the challenge of working together with civil society, the United Nations and governments to achieve a more transparent global economy. We hereby make available to all interested parties our Code of Ethics, the Principles of the Anti-Corruption Policy as well as our Ethics Policy.