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Thanks to the strategic alliance with Ambev, cbc offers customers and consumers in Central America a broad portfolio of recognized national and global brands that allow it to successfully serve different segments. 


In 2003, cbc established a partnership with Ambev, part of the AB InBev Group, the largest beer company in the world, to develop this important market in Central America. This strategic alliance led to the installation of one of the most modern brewing plants in the region in Teculután, Zacapa, and the birth of one of the fastest growing brands in the Guatemalan market, Brahva. 


The innovation strategy and the expansion of the portfolio with global brands such as Stella Artois, Becks, Budweiser and more recently Corona Extra, Modelo Especial and Negra Modelo, together with the excellent performance of Brahva, put the company on the path to leadership in the Guatemalan market.