Developed by the joint venture between Beliv (cbc’s business unit) and Magnus Media (Marc Anthony’s talent company), it expands rapidly in the US through the landing of the Kroger supermarket chain in 2,000 points of sale .
OCA, the only natural energy drink in its category, made from tapioca, an extract from the cassava root, native to the Amazon, announced that it will land in more than 2,000 Kroger stores, one of the largest supermarket chains in the United States, whose points of sale are visited daily by a third of the population to make their purchases.
Vegan, gluten-free, and low in sugar, OCA provides natural caffeine in a variety of deliciously exotic flavors, including mango, guava-passion fruit and berry-acai; adding to its portfolio a new flavor: Prickly-Pear & Lime that will be available exclusively in Kroger stores nationwide.
The launch at Kroger is a milestone for OCA and Beliv as it strengthens its presence in the US following its arrival in 2020. “Despite the challenges posed by the pandemic, OCA’s growth exceeded all expectations. We are very excited about this expansion with Kroger that allows us to accelerate our growth in the US and make our mark in the energy drink market with an unmatched product, ”said Gabriela Ramírez, Senior Director of OCA.
OCA is the result of a collaboration between Beliv, the fastest growing bevtech in the region and a leader in the beverage industry with a portfolio of more than 40 brands in 35 countries created by Carlos Sluman, and Magnus Media, the media company founded by Marc Anthony, Grammy-winning artist and Latin music sensation.
“Our goal is to develop cutting-edge beverages. When we forged this alliance, we knew that Magnus was the perfect complementary team, not only to make a difference in the beverage industry, but also to offer refreshing and tasteful products to all consumers. looking for an authentic brand experience in the world of health and wellness, “explained Carlos Sluman, CEO and founder of Beliv.
On the positioning and expansion of OCA, Marc Anthony commented: “I had the incredible opportunity to travel and discover unique flavors throughout Latin America with wonderful and very beneficial properties, and I want to share them with the world. OCA expresses our beautiful culture in many ways and we are proud that it continues to grow and conquer markets ”.
Felipe Pimiento, Chief Operating Officer for Magnus Media, added: “We are very happy to hear that a company like Kroger understands our vision of creating healthy beverages that represent our Latin roots and flavors. This confirms that OCA is connecting with consumers in the US and this is just the beginning. “
Beginning in 2020, OCA partnered with Southern California-based brand accelerator Critical Mass Group to increase its presence in the US through specialty stores and supermarkets. By expanding its presence through the Kroger landing, OCA will reach key cities such as Atlanta, Charlotte, Cincinnati, Dallas, Denver, Houston, Indianapolis, Los Angeles, Memphis, Nashville, New York, Phoenix, Portland, Seattle, among others.
In addition, it will be available at www.kroger.com and www.vitacost.com to offer an additional and convenient alternative to consumers.