“Tea´s real flavor arrives to Ecuador the day we installed the first post-mix machine” said Diana Landucci, Marketing Manager, during the recent Lipton launch in Ecuador´s chains. Ana Estrella, Special Clients Manager said: “For us is a dream come true. We have worked hard to prepare for this challenge and it is great that our partners recognize this brand as a winner product”.
Marketing, Trade Marketing and Special Clients representatives of Tesalia Spring Co – a company of cbc group – were present at the Lipton launching event to chains such as Burger King, Primax, Mobil, Pizza Hut, Quiznos, Pollo Tropical and Hot Dogs de la González Suárez.
The new tea was welcomed in Ecuador and is considered as a positive, genuine brand, three times larger that is worldwide direct competitor. The brand is progressively being introduced in the points of sale.