We are pleased to announce that Reinaldo Padua, our current Chief Brand Officer, will become the new CEO of Beliv.
Reinaldo, with an engineering degree and an MBA from Duke University, has brought extensive experience in strategy, innovation, sales, and consulting to Beliv, since he joined in 2021. He has held leadership roles in the U.S., Latin America, and Africa, driving strategies for major food, beverage, and fast-food brands.
Beliv is a company defined by exceptional leaders and emerging brands that embody the spirit of Latin America. We are confident that under Reinaldo’s leadership, Beliv will continue to grow and expand globally.
We would also like to express our sincere gratitude to Carlos Sluman, until now CEO of Beliv. After 20 years of exceptional leadership, Carlos has decided to embark on a new chapter in his personal life. We are thankful for his vision, innovation, and commitment. His legacy will always be valued.
CBC, in alliance with USAID and Technoserve, launch a support project for Tiendas de Colonia in El Salvador
The United States government, through USAID, Cbc and TechnoServe, has launched the “Support Project for Tiendas de Colonia” in El Salvador, with the aim of promoting inclusive economic growth in the retail sector. This project will offer financial and business training to 44,000 local merchants, improving their business models through digital channels. In addition, it seeks to facilitate access to financing for 10,500 businesses and benefit 15,000 residents of Santa Ana, San Miguel and San Salvador with new products and services.
The program includes an acceleration for more than 1,800 stores, which will receive technical support in key areas such as sales and digitalization. A leadership and empowerment course for women will also be offered. This effort is part of the Central America Forward initiative, aimed at mobilizing investments in the region and reaffirming the commitment to economic development in El Salvador. The project aims not only to improve the sustainability of these businesses, but also to generate a positive social impact in the communities.
Juan Pablo Mata, CEO of Grupo Mariposa, Invited to Speak at the World Economic Forum Annual Meeting (FEM)
Juan Pablo Mata, CEO of the multilatin corporation Grupo Mariposa, was invited as a presenter at the annual meeting of the World Economic Forum, an event that has taken place for 54 years in Davos, Switzerland.
The 2024 edition adopted the theme “Rebuilding Trust”, aiming to restore collective agency and focus on the fundamental principles that foster trust, transparency, coherence, and accountability.
Davos 2024 is centered around four focus areas:
Achieving security and cooperation in a fractured world.
Creating growth and employment for a new era.
Artificial intelligence as a driving force of the economy and society.
Long-term strategy for climate, nature, and energy.
Participation in Davos 2024
Davos 2024 convenes over 100 governments, major international organizations, civil society leaders, prominent experts, young leaders, social entrepreneurs, media, and 1,000 partner companies of the World Economic Forum. Among these is Grupo Mariposa, one of the first Central American companies to be part of this prestigious organization and to participate in the Davos Forum.
Grupo Mariposa participated in the 2024 edition as the only Central American company at this important event, under the banner of “Rebuilding Trust”.
Juan Pablo Mata, CEO of Grupo Mariposa, was invited as a speaker in a session titled: “The Alliance for Equitable Transition”. This session focused on three objectives:
Recognizing the importance of economic equity in the green transition.
Discussing the World Economic Forum’s Framework for Economic Equity in the Green Transition to consider strategies that can prevent an increase in economic inequalities, both within and between countries.
Aligning in key areas and opportunities where this Alliance for Equitable Transition can make breakthroughs.
Mata participated in this session alongside notable figures like Jennifer Morgan, State Secretary and Special Envoy for International Climate Action of Germany; Tengku Muhammad Taufik, President and CEO of Malaysia’s PETRONAS Group; Saadia Zahidi, Managing Director of the World Economic Forum; and Kadri Simson, European Commissiners for Energy.
For Juan Pablo Mata, Grupo Mariposa’s involvement in the Davos 2024 Forum is of critical importance. He shares:
“For our corporation, it is invaluable to be able to be actively involved in Davos 2024. This allows us to interact, share, and seek solutions together with leaders from all types of organizations, with whom we share a common goal of being part of the solutions to the world’s challenges.”
Grupo Mariposa: Forming Alliances to Drive Sustainability
Beyond participating in this important panel, Grupo Mariposa has conducted meetings with global companies, investors, and various international organizations to promote the goal of enhancing the value in the Americas. This is aimed at generating inclusive growth and prosperity, attracting investment to the region, and collaborating on global challenges.
The Davos Forum has served as a global platform where leaders from businesses, governments, international organizations, civil society, and academia convene to address and discuss critical issues.
At Grupo Mariposa, we believe in the power of combining talent, passion, and excellence to achieve our dreams and be part of the solutions for building a better future. Our mission is to develop value to catalyze a positive impact on the world.
In the context of Women’s Month, at CBC we reaffirm our commitment to gender equality, honoring the agreement made with the 7 Principles of Women’s Economic Empowerment (WEPs), signed since 2018 with UN Women, to promote development through a clear sustainability strategy.
CBC was the first private entity in Guatemala to sign the agreement with WEPs, which we adopted and applied at all levels of the company, making us promoters of gender equality and women’s empowerment worldwide. We were also the first Guatemalan company to participate in a “Target Gender Equality Live” forum, held by the United Nations Global Compact.
True to our principle of generating equal opportunities, currently, 46% of key positions and decision-making roles are held by women, which is essential for a corporate culture of equity and inclusiveness, to promote growth, training, and development for all our collaborators.
We believe in creating opportunities with gender equality. We have participated in important international forums, which is a recognition of our commitment to fulfilling the Seven Principles of Economic Empowerment for Women and promoting equality between women and men in all areas of corporate management.
CBC, integral development programs
Among the successful development programs within the company, we can mention:
Women Leaders: A platform that develops the competencies and skills of women, in addition to providing support and training in their career plan.
By Your Side: A psychological support program, contributing to the integral well-being of people.
Dream work: Flexible work and remote work opportunities.
Integral Well-being: With programs for physical activity, nutrition, and other important aspects to ensure the well-being of all collaborators.
Atitlán Recicla: In Atitlán, there is a very special cooperative called Atitlán Recicla, which is exclusively made up of women recyclers. In addition to helping protect the environment, the cooperative provides employment and a source of income to these women, many of whom are heads of household and face economic difficulties.
CBC, community development programs
Other CBC initiatives include community development programs to promote circular economy, training, and women’s empowerment, such as Atitlan Recycles, with a social and environmental focus, Atitlán Recicla is a Women Recyclers Cooperative located in Atitlán, Guatemala. This cooperative is very special because all the women who work in it are recyclers and are dedicated to collecting and sorting the waste generated in the area. In addition to helping protect the environment through recycling, the cooperative provides employment and a source of income to these women, many of whom are heads of households facing economic difficulties.
We are promoters of development through equitable opportunities because we know that the future and growth of the country are an effort in which we must all participate with equality.
Embotelladora La Mariposa has been granted authorizations as an Authorized Economic Operator (OEA-GT) for compliance with security standards in the logistics chain for foreign trade.
OEA operators are trusted and secure operators in the international logistics chain, complying with international security standards and the regulations, requirements, and obligations established in current customs legislation, in addition to enjoying facilities granted by the customs service, as partners, among which CBC stands out.
Embotelladora La Mariposa has maintained these authorizations since 2018, due to timely and correct risk management and comprehensive security, which covers physical security, health and occupational safety, food safety, information security, and cargo security. With this, we guarantee the proper handling of goods, certainty, and credibility in all our processes, in order to contribute to the economic development and international trade of the country.
Therefore, we have a Control and Security Management System policy for the OEA GT, which is available upon request from interested parties.
The WEF has presented its promotion of Young Global Leaders, under 40, which includes Juan Pablo Mata as the CEO of Grupo Mariposa.
This year, the Young Global Leaders (YGL) group is made up of almost 100 people, including innovative entrepreneurs, researchers, and activists whose contributions promote and accelerate positive changes in their countries and the world.
Since its creation in 2004, the Young Global Leaders Forum has been dedicated to forming a community of outstanding people who tackle the most urgent global problems. Today, this network is made up of more than 1,400 people from over 120 countries.
From their respective specializations, YGLs have demonstrated their commitment to improving the world and harnessing the potential of technology for the common good.
Part of a visionary group
“I am honored and grateful to the World Economic Forum for including me as one of the Young Global Leaders under 40. Together, we can unleash inclusive growth and prosperity in all communities worldwide,” highlighted Juan Pablo Mata, CEO of Grupo Mariposa.
From its official site, the director of the Young Global Leaders Forum, Wadia Ait Hazma, emphasized the importance of promoting cooperation and collaboration among global and business leaders. “By celebrating these exceptional leaders, we want to congratulate YGLs for their extraordinary commitment to addressing the world’s most pressing problems. Their outstanding achievements inspire us all, and we are confident that their leadership will pave the way for a better future,” she pointed out.
LatinFinance Magazine, based in New York, announced the winners of its Deals of the Year awards, where CBC received the recognition for “Corporate ESG Deal of the Year, $1.1bn SLB and Exchange,” which also recognizes the best green bond issuance.
The winners were determined by the LatinFinance editorial team based on a comprehensive selection process and are a historical recognition of outstanding transactions and institutions in the Latin American and Caribbean capital markets, and the results of the awards.
This year’s awards are based on the results published during the eligibility period from October 1, 2021, to September 30, 2022.
The winners were recognized at the LatinFinance Capital Markets Dinner on January 26, 2022, in New York City, which was attended by our CEO, Juan Pablo Mata, who also participated in the Forum: Sustainable Capital Markets – Innovating for the Greater Good, as a speaker.
CBC recognized with the “ESG Corporate Deal of the Year 2022” award
We are a reference for good practices and innovation.
Also by invitation of LatinFinance, our CEO, Juan Pablo Mata, participated as a speaker in the Forum: Sustainable Capital Markets – Innovating for the Greater Good, which took place at the New York Stock Exchange.
This panel addressed how well companies in the region are integrating sustainability into their strategic planning, the criteria that investors are looking for, and the approaches to placing the market on a more solid footing, where our CEO contributed his experience from Grupo Mariposa’s leadership.
The panel included Juan Pablo Mata, CEO, Grupo Mariposa, Guatemala, Daniel Gracian, Director of Sustainable Finance – LatAm, Scotiabank, Edmundo Sánchez, CFO, Comisión Federal de Electricidad México (CFE) and Fernando Hasenberg, CFO, CPMC, Mexico, where innovations such as blue bonds were also discussed.
Our participation in these technical and academic debates places us as references for good practices and sustainability worldwide, in addition to recognizing our leaders as generators of innovation and sustainable development.
Cbc was recognized as the best sustainability bond issuer of the year, “ESG Bond Deal of the Year”, at the prestigious Bonds & Loans Latin America and Caribbean 2022 awards, an event organized by GFC Media Group that aims to recognize excellence and outstanding achievements in the region’s credit markets.
Cbc has a sustainability model that integrates the dimensions: environmental, social and governance as the engine of its strategy and value creation. In this way, it seeks to transform the world by being part of the solutions to the great challenges facing the region and contributing to the prosperity of Latin America. The launch of its first SLB in January of this year is an example of the company’s conviction in its purpose.
The issuance aroused great interest from investors, demonstrating confidence in the company’s financial performance and its long-term sustainability agenda.
Throughout its history, Cbc has shown the conviction that companies must take advantage of their skills, abilities and resources in collaborative initiatives with the aim of expanding the limits of knowledge, innovation and technology to improve the well-being of people. and the planet.
CBC Award for ESG BOND DEAL OF THE YEAR
Its sustainability model is aligned with the great objectives that humanity has set for itself through the United Nations system and other global initiatives to protect biodiversity and to create better conditions for the integral and inclusive development of people.
In 2013, Cbc adhered to the United Nations Global Compact, to the UN Women’s Principles for the Economic Empowerment of Women in 2018, to the initiative that promotes objectives for the reduction of the carbon footprint based on science, Science Based Target Initiative -SBTI- in 2021 and the Stakeholder Catipalism Metrics, promoted by the World Economic Forum in 2022
Cbc is aware that today’s world is facing unprecedented environmental challenges such as climate change, for this reason, for this issue, it established targets to reduce its carbon footprint in line with the Business Ambition of limiting the increase in global temperature to 1.5°C. It is also ensuring its transition to a circular economy model through the certification of its production plants in the Carbon Trust Zero Waste to Landfill standard.
Recently, Listo, the nutrition company for everyone, launched its first innovation: Nutri Listo, in an effort to help reduce chronic child malnutrition.
At cbc we join the Listo mission through our distribution network, ensuring that Nutri Listo reaches the most remote communities since its formula provides the vitamins and minerals that are commonly lacking in the regular diet of the child population, and which are essential for healthy growth, strengthening the immune system and promoting cognitive development. Nutri Listo is now available in neighborhood stores in the Chimaltenango and Sacatepéquez departments and will be arriving soon in the rest of the country.
The Listo company received technical assistance and advice from Vanderbilt University, United States – under the supervision of Prof. Ted Fischer and the Institute of Nutrition of Central America and Panama (INCAP), which oversees food security in the region, who provided the technical and scientific bases of the formulation of Nutri Listo.
We are committed to social development and convinced that these actions are part of the transformation and mark the change in the future of Guatemala.
CBC is committed to the local application of global metrics, as these contribute to the well-being of the planet and the communities in which it operates.
For this reason, it adopted the global metrics framework promoted by the World Economic Forum (Stakeholder Capitalism Metrics) and declared its commitment to include them in its future sustainability reports. This is how CBC became the first company in Central America to incorporate ESG metrics, aligned with its sustainability strategy and its Governance pillar.
CBC: Contributing with sustainability
This World Economic Forum initiative will help unify the way in which sustainability reports report environmental, social and governance (ESG) metrics, thus favoring the attraction of foreign investment and integration into regional and global value chains.
ESG metrics are based on existing standards, so they can be reported, regardless of industry or region. These metrics provide comparability, which is particularly important in creating a systemic, globally accepted set of common standards for reporting corporate sustainability performance.
The initiative is a response to the Call to Action of the Vice President of the United States, Kamala Harris, which asks private companies and social enterprises to promote economic opportunities for the people of the region as part of a comprehensive strategy to address the structural causes of migration.
