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CBC continues to reaffirm its commitment to sustainability


At cbc our sustainability model is aligned with the great objectives that humanity has set for itself through the United Nations system and other global initiatives to protect biodiversity and to create better conditions for the comprehensive and inclusive development of people.

We are convinced that companies must take advantage of their skills, abilities and resources and put them to use in collaborative initiatives with the aim of expanding the limits of knowledge, innovation and technology thus improving the well-being of people and the planet.

Our actions are supported throughout the organization and are led by our executive president Carlos Enrique Mata.

“At cbc we take action and seek to be part of the solutions to the challenges we face globally, because we know that this is the only way in which we can build a better future for everyone. Applying global standards locally is very important to achieve the desired results.”

Carlos Enrique Mata

Microsoft and Grupo Mariposa join forces to boost the digital skills of Guatemalans

Digitization is redefining the future of work and this new reality requires a paradigm shift for all actors. Acquiring the necessary digital skills is the way to open up a range of new opportunities for growth and development, not only for young people and adults, but also for the entire country. Under this premise, Microsoft and Grupo Mariposa signed a collaboration agreement with the aim of carrying out training that develops digital skills and improves opportunities for young people and women, starting with the departments of Sacatepéquez, Quetzaltenango and Sololá, so that they can access quality jobs that provide a better income.

With this goal in mind and aware that no single actor has the ability to generate change on its own, Microsoft and Grupo Mariposa began this alliance hoping that it will become a strategy that unites many more organizations that want to generate change for the disadvantaged populations in the country. Grupo Mariposa will be setting up training centers starting with three strategic areas: the Enrique Castillo Monge school, in the village of El Porvenir, between Sacatepéquez and Escuintla; the Municipal Hall of San Juan La Laguna in Sololá; and the cbc agency in the city of Quetzaltenango.

This partnership will provide training in digital skills to learn the fundamentals of the use of digital technologies such as devices, software and the Internet; foundational skills, where they will discover the essential soft skills to interact effectively with other people; Role-Based Skills, which consists of accessing LinkedIn Learning courses based on your area of ​​interest and in-demand jobs; as well as technical skills in widely used technologies as they prepare for a Microsoft certification.

The main beneficiaries of the project will be young people and adults who want to access job opportunities, shopkeepers, women recyclers from the “Atitlán Recicla” Cooperative, micro and small entrepreneurs from these communities, among others. “Technology has to be at the service of the great challenges of our region and leave no one behind. With this alliance with Grupo Mariposa we want to generate opportunities and improve the quality of life of Guatemalans, one person and one community at a time. Together we can empower young people, women and micro-entrepreneurs with training and digital skills that allow them to access better opportunities that improve their quality of life”, said Daniel Verswyvel, general manager of Microsoft Central America.

This initiative reaffirms Grupo Mariposa’s commitment to achieve a more equitable society, promoting equal opportunities for men and women of all ages to access decent employment sources that allow them to develop and have a better quality of life. “Grupo Mariposa is a people-centered organization that seeks to create conditions for the multidimensional well-being of its employees, customers and suppliers, especially micro and small businesses, and that promotes the comprehensive and inclusive development of communities. This alliance with Microsoft allows us to contribute to the development of the digital skills that are necessary to improve their economic income and their quality of life”, said Juan Pablo Mata, CEO of Grupo Mariposa.

Closing the gaps in digital skills is critical in an increasingly digital and global world, and it is a win-win for society: People benefit from acquiring digital skills, since they are those that the market most demands and those that generate better quality jobs with higher remuneration, it allows them to access educational resources and optimize their own ventures. It brings benefits to companies, which will have less difficulty in finding talent, lower their hiring and training costs, and increase productivity. The country gains in competitiveness by having a more trained workforce that allows it to accelerate its digital transformation.

With this vision, both Microsoft and Grupo Mariposa hope that more organizations will make common cause and join this initiative in order to achieve greater impact and scale to benefit more Guatemalans. “Digital skills play a central role in fostering a more inclusive labor market adapted to the demand for talent. By having better trained, better prepared and more productive people, we managed to promote the development, innovation and competitiveness of the country”, mentioned Erick Sosa, country manager of Microsoft Guatemala.

This initiative is part of the commitment of both companies to contribute to the Call to Action of the Vice President of the United States, Kamala Harris, focused on supporting vulnerable populations -such as women and youth-, and investing in job training programs that promote economic opportunities.


About Grupo Mariposa

Grupo Mariposa believes in the power of the combination of talent, passion and excellence to achieve our dreams and be part of the solutions to build a better future. Its mission is to develop value to catalyze a positive impact in the world.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the intelligent cloud and edge era. Their mission is to empower every person and organization on the planet so they can achieve more.

CBC sets science-based targets that support its decarbonization path.

At CBC we work to reduce our carbon footprint to become a carbon neutral company in 2050. To achieve this, it is important to measure ourselves against the highest international standards and for that reason we adhered to the Science Based Targets Initiative for the reduction of carbon greenhouse gases in scopes 1 and 2 through science-based initiatives. 

Science-based targets provide a clearly defined pathway for greenhouse gas (GHG) emissions reductions that help prevent the impacts of climate change. 

Targets are considered ‘science-based’ if they are in line with what the latest climate science deems necessary to meet the goals of the Paris Agreement and if they are in line with the 1.5 degrees Celsius commitment put forth by the United Nations and other international climate institutions. 

Our goal is to reduce greenhouse gas emissions by 48% by 2030. We will achieve this by using renewable energy, environmentally friendly technology and the optimization of fuel use. 

These objectives were independently evaluated and approved in accordance with strict criteria that guarantee that they are in line with the global decarbonization efforts and objectives. 

CBC joins the efforts to reduce chronic malnutrition through the distribution of the food supplement Nutri Listo

Recently, Listo, the nutrition company for everyone, launched its first innovation: Nutri Listo, in an effort to help reduce chronic child malnutrition.

At cbc we join the Listo mission through our distribution network, ensuring that Nutri Listo reaches the most remote communities since its formula provides the vitamins and minerals that are commonly lacking in the regular diet of the child population, and which are essential for healthy growth, strengthening the immune system and promoting cognitive development. Nutri Listo is now available in neighborhood stores in the Chimaltenango and Sacatepéquez departments and will be arriving soon in the rest of the country.

The Listo company received technical assistance and advice from Vanderbilt University, United States – under the supervision of Prof. Ted Fischer and the Institute of Nutrition of Central America and Panama (INCAP), which oversees food security in the region, who provided the technical and scientific bases of the formulation of Nutri Listo.

We are committed to social development and convinced that these actions are part of the transformation and mark the change in the future of Guatemala.

CBC integrates ESG metrics promoted by the World Economic Forum

Juan Pablo Mata CEO of Grupo Mariposa

CBC is committed to the local application of global metrics, as these contribute to the well-being of the planet and the communities in which it operates.

For this reason, it adopted the global metrics framework promoted by the World Economic Forum (Stakeholder Capitalism Metrics) and declared its commitment to include them in its future sustainability reports. This is how CBC became the first company in Central America to incorporate ESG metrics, aligned with its sustainability strategy and its Governance pillar.

CBC: Contributing with sustainability

This World Economic Forum initiative will help unify the way in which sustainability reports report environmental, social and governance (ESG) metrics, thus favoring the attraction of foreign investment and integration into regional and global value chains.

ESG metrics are based on existing standards, so they can be reported, regardless of industry or region. These metrics provide comparability, which is particularly important in creating a systemic, globally accepted set of common standards for reporting corporate sustainability performance.

The initiative is a response to the Call to Action of the Vice President of the United States, Kamala Harris, which asks private companies and social enterprises to promote economic opportunities for the people of the region as part of a comprehensive strategy to address the structural causes of migration.


Coming together as a coalition, business leaders committed to work together in three areas that will be critical to the region’s economic recovery: empowering women, accelerating digitalization, and strengthening regional value chains.

Cbc participated in the inaugural Roundtable of private sector partners on the future of Latin America and the Caribbean. This coalition of 40 global corporate executives, organized by the president of the Inter-American Development Bank (IDB), Mauricio Claver-Carone, pledged to contribute to the region’s recovery. Leading private sector executives discussed the historic challenges and unique opportunities to boost growth and investment in the region.

To achieve its promise of sustainability for a Better World, cbc bases its strategy on ESG, integrating environmental, social and governance dimensions in the generation of value; and reaffirms through this alliance its commitment to be enablers of development in Latin America and ensure that this decade will be one of accelerated growth and prosperity.

“We reach more than 1 million points of sale in Latin America twice a week; we have developed trusted relationships that now give us the opportunity to bring connectivity to small neighborhood stores so they can be facilitators of community meetings, becoming mini centers of financial services and access to education, health and new markets for all, but especially for young entrepreneurs and for women in the most remote communities. The purpose of our company, our brands and our teams is to connect people with knowledge, with new businesses and with opportunities that allow them a real transformation of their lives.” Said Juan Pablo Mata of cbc and CEO of APEX.

In this historic event, the economic empowerment of women, digitalization and the integration and transfer of value chains to the region were established as priorities. Business leaders signed a Declaration of Partnership and committed to work with the IDB to mobilize resources in these three critical areas.

Juan Pablo Mata was the only CEO from Guatemala to participate in the launch of this alliance that brought together 40 regional and global leaders representing the most innovative companies in the world.

The Round Table was attended by participants from different companies such as Carlos Brito, CEO of AbInveb, Sebastian Guth, President of Bayer, Jay Collins, Corporate Vice President and Investment Banking of Citibank, Adriana Noreña, Vice President of Google Latin America, Pablo Rua, Director IBM Government Affairs, Carlo Enrico, President of Latin America and the Caribbean for Mastercard, Mariana Castro; Vice President of Sales, Marketing and Operations for Latin America at Microsoft, Paula Santilli CEO of PepsiCo Latin America, Jose Juan Haro, Wholesale and Public Affairs Director at Telefónica, Karen Vizental, Vice President of Corporate Affairs and Sustainable Business at Unilever, and Dan Bryant; Vice President of Policy and Government Affairs at Walmart; among others.



cbc had an outstanding participation in the global event “Target Gender Equality Live” organized by the United Nations Global Compact. During this event, leaders from different sectors discussed gender equality, achievements and challenges to overcome. The day included a series of forums, events and prominent speakers, such as António Guterres, Secretary General of the United Nations.

cbc was one of the four companies invited to participate in the forum “10th Anniversary of the Women’s Empowerment Principles: Foundations for Equity in Practice” in recognition of its commitment to the fulfillment of these seven principles throughout its value chain. María José Villanueva, cbc’s Corporate Director of People and Management, represented the corporation and shared the company’s vision for achieving gender equity and the programs that have enabled it to stand out globally in this area. The panel also included executives from world-class companies: GAP, Natura&Co and MetLife.

In 2018, cbc became the first company in Guatemala to subscribe to the 7 Women’s Empowerment Principles (WEPs), developed by the United Nations Global Compact and UN Women. Now, three years after signing, cbc has become the first Guatemalan company to participate in a “Target Gender Equality Live” forum, held annually by the United Nations Global Compact.

“Since our founding at cbc we believe in meritocracy, merit for achievement, and inclusion, we are certain that equal rights and opportunities for men and women are beneficial for all. Our adherence to the WEPs in 2018 allowed us to organize and promote a plan with specific programs and clear metrics that promote gender eq”Since our founding at cbc we believe in meritocracy, merit for achievement, and inclusion, we are certain that equal rights and opportunities for men and women is beneficial for everyone. Our adherence to the WEPs in 2018 allowed us to organize and empower a plan with specific programs and clear metrics that promote gender equity in working conditions, talent attraction, training, and equal pay,” said María José Villanueva, Corporate Director of People and Management at cbc.

With a clear strategy and active leadership, the programs implemented by cbc have today become a benchmark of success in promoting gender equality and women’s empowerment. Among them are:

  • Mujeres líderes: A platform that develops the competencies and skills of women, in addition to providing them with accompaniment and training in their career plan.
  • At your side: A psychological support program that contributes to the integral wellbeing of individuals.
  • Dream work: Work flexibility and remote work opportunities.
  • Integral wellness: With programs for physical activity, nutrition and other important aspects to ensure the wellbeing of all employees.


Developed by the joint venture between Beliv (cbc’s business unit) and Magnus Media (Marc Anthony’s talent company), it expands rapidly in the US through the landing of the Kroger supermarket chain in 2,000 points of sale .
OCA, the only natural energy drink in its category, made from tapioca, an extract from the cassava root, native to the Amazon, announced that it will land in more than 2,000 Kroger stores, one of the largest supermarket chains in the United States, whose points of sale are visited daily by a third of the population to make their purchases.

Vegan, gluten-free, and low in sugar, OCA provides natural caffeine in a variety of deliciously exotic flavors, including mango, guava-passion fruit and berry-acai; adding to its portfolio a new flavor: Prickly-Pear & Lime that will be available exclusively in Kroger stores nationwide.

The launch at Kroger is a milestone for OCA and Beliv as it strengthens its presence in the US following its arrival in 2020. “Despite the challenges posed by the pandemic, OCA’s growth exceeded all expectations. We are very excited about this expansion with Kroger that allows us to accelerate our growth in the US and make our mark in the energy drink market with an unmatched product, ”said Gabriela Ramírez, Senior Director of OCA.

OCA is the result of a collaboration between Beliv, the fastest growing bevtech in the region and a leader in the beverage industry with a portfolio of more than 40 brands in 35 countries created by Carlos Sluman, and Magnus Media, the media company founded by Marc Anthony, Grammy-winning artist and Latin music sensation.

“Our goal is to develop cutting-edge beverages. When we forged this alliance, we knew that Magnus was the perfect complementary team, not only to make a difference in the beverage industry, but also to offer refreshing and tasteful products to all consumers. looking for an authentic brand experience in the world of health and wellness, “explained Carlos Sluman, CEO and founder of Beliv.

On the positioning and expansion of OCA, Marc Anthony commented: “I had the incredible opportunity to travel and discover unique flavors throughout Latin America with wonderful and very beneficial properties, and I want to share them with the world. OCA expresses our beautiful culture in many ways and we are proud that it continues to grow and conquer markets ”.

Felipe Pimiento, Chief Operating Officer for Magnus Media, added: “We are very happy to hear that a company like Kroger understands our vision of creating healthy beverages that represent our Latin roots and flavors. This confirms that OCA is connecting with consumers in the US and this is just the beginning. “

Beginning in 2020, OCA partnered with Southern California-based brand accelerator Critical Mass Group to increase its presence in the US through specialty stores and supermarkets. By expanding its presence through the Kroger landing, OCA will reach key cities such as Atlanta, Charlotte, Cincinnati, Dallas, Denver, Houston, Indianapolis, Los Angeles, Memphis, Nashville, New York, Phoenix, Portland, Seattle, among others.

In addition, it will be available at and to offer an additional and convenient alternative to consumers.



Atitlán Recicla, is a project that arose in 2017 as an initiative of the Friends of Lake Atitlán Association -AALA- and CBC, with a social and environmental focus that aims to help the rescue of Lake Atitlán. For its part, the Friends of Lake Atitlán Association has been in charge of the execution, while CBC, in conjunction with the Social Capital Foundation -SCF-, have provided financial support.

This project has benefited indigenous women who are leaders of their communities in the generation of economic income through: collection, management and treatment of recyclable waste, which is disposed of with recycling companies for their transformation; thus incorporating them into a new life cycle and generating a circular economy, in conjunction with environmental awareness and waste education activities.

Thanks to its success, 13 municipalities of the department, 4 villages and a community are currently served, which are divided by management zones. There are 10 collection centers for recyclable waste and 6 municipal collection centers in which 27 groups of women collaborate, with more than 965 beneficiaries. Thanks to the support and commitment shown by the participants of this initiative, Atitlán Recicla takes an important step in its history.

“Today, after hard work and dedication, we announce with great happiness that the Atitlán Recicla Project officially becomes the first cooperative of women recyclers in Guatemala:” Cooperativa Integral de Comercialización Atitlán Recicla, Responsabilidad Limitada -Atitlán Recicla, RL “, as well as the composition of its board of directors,” says Darlyn Salguero, Coordinator of the Atitlán Recicla Project.

From 2018 to date, 745 metric tons of recyclable waste have been evacuated, preventing them from contaminating the basin and generating, at the same time, economic income for the groups of women involved in the project, promoting a culture of recycling and empowering women to be agents of change in their communities.

“As part of our vision of contributing to the construction of a better world, in 2017 we signed an alliance with the Friends of Lake Atitlán Association, with the aim of promoting sustainable development in the Lake Atitlán basin, focusing on caring of the environment and the empowerment of women. Today we celebrate the beginning of a new stage with this new cooperative led by a group of women who are changing the history of their communities with their actions ”, says Rosa María de Frade, director of corporate affairs at CBC.